|
|
|
|
|
|
|
Fujifilm raises the bar for entry level cameras with new FinePix A820
Announcement Date: 22 February 2007
Fujifilm is pleased to announce the launch of a new A series camera – the FinePix A820, featuring Fujifilm's acclaimed Super CCD HR sensor and RP Processor. The new camera joins the existing FinePix A800 and A610 in offering high-end technology to every-day users who want point-and-shoot simplicity, at an affordable price point, but are not prepared to compromise on image quality. In a first for A Series cameras, The FinePix A820 features an impressive Fujinon 4x optical zoom lens, offering users even more scope for creative photography. It offers ISO 800 sensitivity at full resolution of 8.3 Megapixels.
The new addition extends Fujifilm's Real Photo Technology (RPT) family, where Super CCD HR sensor and Real Photo (RP) Processor combine with a Fujinon lens to deliver images of unrivalled quality; with colours and tones looking natural and closer than ever before to the original scene. Added to this, the FinePix A820 offers handy features such as selectable scene modes and movie recording with sound, for versatility and ease of use.
An intuitive, icon-based Graphical User Interface (GUI) and simple button layout make it easy for users to navigate through menus and switch between shooting modes and scene positions. The camera also features a handy mode dial, for fast access to the most popular scene positions and for simple selection between camera, playback or movie recording modes.
The 14 selectable scene modes simplify shooting even further. With options including Beach, Snow, Sports and even Baby, for natural reproduction of skin tones, among the scene position modes available, users can be creative with their picture taking, regardless of the situation or their experience behind the lens.
A large 2.5" LCD screen with anti glare properties is big enough for all the family to gather around, and for even the youngest children of the family to compose images easily.
This competitively priced camera also boasts QVGA movie capture at 30 frames per second. Users can shoot mini-movies and playback through their TV at a later date, providing an interesting alternative to taking still images.
The FinePix A820 features 10MB of internal memory, which is a great fallback storage option for enthusiastic photographers, who can continue to shoot and save pictures even when the removable media card is full. What's more, the camera's low power consumption (operating on two standard AA batteries) means users will never miss out on capturing the action.
Adrian Clarke, Fujifilm's Director of Photo Products, said: "Fujifilm continues to lead the way in the entry-level digital camera market, confirming our commitment to developing high performance cameras that anyone can use. Our A-series cameras combine ease of use and affordability - without compromising on image quality."
FinePix A820 features at a glance:
- 8.3-megapixels
- High-performance Super CCD HR sensor and RP Processor
- 4x optical zoom
- 2.5-inch LCD monitor
- Selectable sensitivity up to ISO 800
- 10MB internal memory permits shooting without a media card
- Power source 2x AA-size alkaline (included)/2x AA-size Ni-MH (optional) and AC Power Adapter AC-3V (optional)
- QVGA movie capture of 30 frames per second with monaural sound (AVI format)
- 14 selectable scene positions
Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
0870 084 1310
About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.
Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.
In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country's most popular photographic and imaging brands.
© 2007, Fujifilm (UK) Ltd. Specifications are subject to change.
FinePix A820
| Number of effective pixels | 8.3 million pixels |
| CCD sensor | 1/ 1.6-inch Super CCD HR |
| Storage media | Internal memory (approx. 10MB) / xD-Picture Card? ( 16MB - 2 GB ) / SD memory card |
| File format | Still image : JPEG (Exif Ver. 2.2 ) Movie : AVI (Motion JPEG ) (Design rule for Camera File system compliant / DPOF-compatible) |
| Number of recorded pixels | Still image: 3,296 x 2,472 (8M) /3,504 x 2,336 (3:2) / 2,304 x 1,728 (4M)/ 1,600 x 1,200 / 640 x 480 |
| Lens | Fujinon 4x optical zoom lens, F2.9 - F6.3 |
| Lens focal length | f=8.8mm - 35.2mm, Equivalent to 39-156mm on a 35mm camera |
| Digital zoom | Approx. 7.6x |
| Aperture | Wide-angle: F2.9/7.1 |
| Focus distance | Normal: Approx. 60cm to infinity / 2.0 ft.
to Infinity Macro: Wide Angle: Approx. 10 - 80cm / 0.3. - 2.6 ft. Telephoto Angle: Approx. 26- 80cm / 0.9 - .2.6 ft. |
| Sensitivity | AUTO/Equivalent to ISO 100/200/400/800 (Standard Output Sensitivity) |
| Exposure control | TTL 256-zones metering |
| Exposure mode | Programmed AE |
| Shooting mode | Mode dial : Auto, Baby mode, Anti-Blur,
Red-eye Reduction, Digital zoom, Portrait, SP(Scene Position), Movie SP : Landscape, Sport, Night, Natural light, Beach, Snow, Fireworks, Sunset, Underwater, Flower, Party, Museum, Text, Manual |
| Shutter speed | 4 sec. to 1/1200 sec. (depend on exposure) |
| Focus | Auto Focus (Centre) |
| White balance | Automatic scene recognition Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White) Fluorescent light (Cool White), Incandescent light ) |
| Self-timer | Approx. 10 sec./2 sec. delay |
| Flash | Auto flash Effective range: (ISO AUTO): Telephoto angle: Approx. 0.6 -3.9m/2.0 -12.8ft. Wide angle: Approx. 0.6 -1.8m/2.0 -5.9ft. Macro: Approx. 30-80cm /1.0 - 2.6 ft. Flash mode: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro. |
| LCD monitor | 2.5 inches, 115,000 pixels, Amorphous silicon TFT colour LCD monitor, Approx. 100% coverage |
| Movie recording | 320 x 240 pixels, 30 frames/sec. With
monaural sound, AVI format( Motion JPEG ) * Zoom function cannot be used during movie recording. |
| Photography functions | Best framing, Frame No. memory |
| IR communication | IrSimple? |
| Playback functions | Slide show, Trimming, Single frame, Multi-frame playback, Sorting by date, Image rotate |
| Video output | NTSC / PAL selectable |
| Digital input/output | USB 2.0 High speed |
| Power supply | 2xAA-size alkaline batteries , 2xAA-size Ni-MH batteries (optional) , AC power adapter AC-3V (optional) |
| Dimensions | 97.5(W)x 61.9(H)x 31.8(D) mm/3.8(W)x 2.4(H)x 1.3(D) in. (excluding accessories and attachments) |
| Weight | Approx.155 g/5.5 oz. (excluding accessories, batteries and memory card) |
| Accessories included |
|
| Optional accessories |
|
Number of images, recording time
| Modes | Still image | Movie | ||||||
| Number of recorded pixels | 3,296 x 2,472 | 3,504x2,336 ( 3:2 format ) | 2,304 x 1,728 | 1,600 x 1,200 | 640 x 480 | Movie recording time | ||
| Quality | JPEG FINE | JPEG NORMAL | JPEG | JPEG | JPEG | JPEG | QVGA ( 30fps ) | |
| Internal Memories(10MB) | 2 | 4 | 4 | 9 | 15 | 75 | 16sec | |
| xD-Picture card | 256 MB | 63 | 126 | 126 | 257 | 409 | 1,997 | 7.4min |
| 512 MB | 127 | 253 | 253 | 515 | 818 | 3,993 | 14.8min | |
| 1 GB | 255 | 507 | 507 | 1,031 | 1,639 | 7,995 | 29.6min | |
| 2 GB | 511 | 1015 | 1015 | 2,063 | 3,198 | 15,992 | 59.2min | |
| SD memory card | 512 MB | 123 | 245 | 245 | 498 | 793 | 3,867 | 14.3min |
| 1 GB | 247 | 491 | 491 | 999 | 1,588 | 7,745 | 28.7min | |
| 2 GB | 495 | 983 | 983 | 1,999 | 3,100 | 15,501 | 57.4min | |