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Panasonic Lumix DMC-FX10 Product Photos
Panasonic Lumix DMC-FX10 Information and Samples
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Press Release

New Lumix 7.2-Megapixel DMC-FX12 and 6.0-Megapixel DMC-FX10 with f/2.8 Bright Leica DC Lens Stylish Camera Features Intelligent Image Stabilization with Mega O.I.S. and Intelligent ISO Control

Panasonic is pleased to introduce two new Lumix digital cameras, each featuring a superb optical 3x zoom(35-105mm, on a 35mm film camera equivalent) Leica DC lens with f/2.8 brightness. The DMC-FX12 boasts 7.2 megapixels and the DMC-FX10 has 6.0 megapixels and a large, 2.5-inch LCD. Having the grip part carefully redesigned, the DMC-FX12 and FX10 offer tight clasp regardless of their compact, stylish profile.

The DMC-FX12 and FX10 incorporate the Intelligent Image Stabilization system, which Panasonic is including in other Lumix cameras being introduced simultaneously with the FX12 and FX10. This system comprises two features - Mega O.I.S. and Intelligent ISO Control that together make it easy to capture beautiful photos every time you shoot. Now recognised as a must-have feature for digital cameras, Mega O.I.S. compensates for the effects of hand-shake, making it possible to capture clear, crisp photos indoors, at night, or when taking macro close-ups situations in which hand-shake is most likely to be a problem. Even Mega O.I.S., however, cannot suppress the motion blur caused by a subject moving as the photo is being snapped. That's where Intelligent ISO Control comes in. In this system, the camera's Venus Engine III image-processing engine detects whether the subject is moving and, as necessary, raises the ISO setting and shutter speed according to how fast the subject is moving and the light conditions. This happens automatically, so you can shoot without the bother of adjusting settings every time conditions change. Lumix and its powerful Intelligent Image Stabilization system do all the work automatically. You enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

Both the FX12 and FX10 offer a range of features that enhance usability and add convenience. The new Quick Setting function lets you quickly and easily access and set the functions used most often. With the new Date Stamp function, you can simply stamp the date on photos or you can take advantage of two original Lumix features. When travelling, you can stamp the day of the trip on the photos you take. Or, if you have a baby, you can stamp his or her age in months on your photos. The stamped information appears on photos that you print yourself at home or have printed at a photo shop.

It also boasts an internal 27 MB memory (approx.) and accepts large-capacity SDHC memory cards, giving users more flexibility in shooting and recording. The menu and its graphical user interface have also been redesigned, with the colours brightened for easier viewability.

The DMC-FX12 and DMC-FX10 will surely be ideal tools for shooting beautiful pictures easily in any situations thanks to the incorporation of Intelligent Image Stabilization.

1. Bright f/2.8 Leica DC Lens in a Compact Body

The 7.2-megapixel DMC-FX12 and 6.0-megapixel DMC-FX10 package a bright f/2.8 LEICA DC VARIO-ELMARIT lens with 3x optical zoom into a stylish, compact body. Comprising seven elements in six groups, including three lenses with three aspherical surfaces, this advanced lens unit passes Leica's stringent standards and delivers an exceptional optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 4.5x (FX12) or 4.1x (FX10) by using the centre part of the CCD.

2. Intelligent Image Stabilization: Mega O.I.S. for Hand-Shake Plus Intelligent ISO Control for Motion Blur

Panasonic drew on its cutting-edge lens technology to invent Mega O.I.S. (Optical Image Stabilizer), an optical image stabilisation system that prevents blurring from shaky hands the leading cause of blurry images. Featured in the entire Lumix line-up since 2005, optical image stabilisation has earned such high praise from users around the world that it is now a standard feature of digital cameras. With Mega O.I.S., it is easier than ever to capture clear, sharp, beautiful images when shooting indoor portraits, illuminated night scenes or even the scenery you see from a train window.

While hand-shake is the single biggest cause of blurry images, it is not the only one. Another problem is the motion blur that can occur when a subject moves as the shot is being snapped. Incorporating Panasonic's Intelligent ISO Control, Lumix cameras are the first in the world to fight motion blur by themselves. This system detects whether or not the subject is moving. If it is, the system automatically raises the ISO setting accordingly, allowing the camera to shoot at a higher shutter speed. If the subject is not moving, the camera shoots at a low ISO setting and captures beautiful, natural-looking images. Intelligent ISO Control is included as one of the corrections in certain scene modes used to shoot subjects that are often moving, such as Sports, Baby and the newly added Pet mode. Simply select the mode that best suits the subject, and Intelligent ISO Control provides the optimal corrections, making it easy to capture crisp, clear photos.
With Intelligent Image Stabilization Mega O.I.S. to compensate for hand-shake plus Intelligent ISO Control to prevent motion blur Panasonic has taken image stabilisation a leap forward and equipped the new Lumix DMC-FX12 and DMC-FX10 with the industry's most advanced countermeasures against blurring.

3. High-Quality, High-Performance Image-Processing LSI: The Venus Engine III

The DMC-FX12 and DMC-FX10 feature Panasonic's Venus Engine III, an advanced image processing engine which in the past was offered only in the upper-level Lumix models. It can record at a sensitivity setting as high as ISO 1250 with full resolution.
With its multi-task image-processing capability, the Venus Engine III also boasts outstanding response time. Shutter release time lag is as short as 0.005 second. This fast response makes it easy to capture sudden, spur-of-the-moment shots. It also allows unlimited consecutive shooting* ?you can continue snapping shots until the SDHC/SD memory card is full.

*The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.

4. Bright LCD for Easier Shooting and More Enjoyable Playback

The DMC-FX12 and FX10 have large, 2.5-inch LCDs for comfortable viewing both while monitoring shots and playing back the results. The pixel-mixed readout method used by the CCD automatically increases the brightness of the live image on the LCD, making it much easier to shoot in low lighting. Thanks to the Power LCD function, which boosts the LCD backlighting by 40%, even shooting outdoors in bright sunshine is no longer a problem. The High Angle mode, which can be accessed quickly and easily via a dedicated button, makes the LCD screen extremely easy to view when the camera is held high, such as to shoot over a crowd.

5. Record Clear, Bright, Wide-Aspect VGA Motion Images ?Ideal For Wide-Screen Viewing

In addition to recording standard VGA (640 x 480) motion images at 30 frames per second, the DMC-FX12 and DMC-FX10 can record stunning wide-aspect VGA (848 x 480) motion images at 30 frames per second. These 16:9 motion pictures look extremely impressive on a wide-screen TV. The pixel-mixed readout method used by the CCD enhances image brightness, so the pictures you see are clear, bright and beautiful.
6. Other Advanced Features

The compact and stylish FX12 and FX10 feature 27 MB (approx.) of built-in memory, which can save the day should you happen to fill up or forget to take along a memory card. The functions and settings used most often, such as white balance adjustment, ISO level, image size, image quality (compression format) and consecutive shooting, are quickly and easily accessed via the Quick Setting function. There's no need to open menus to adjust them. The FX12 and FX10 accommodate large-capacity SDHC memory cards. A wide variety of scene modes, including the new Pet and Sunset modes, also make it easy to get beautiful photos in a range of photographic situations. Above them, Sports, Baby and the Pet mode take advantage of the Intelligent ISO Control as previously described, to let you get great results even if the subjects have unexpected motion. When used with the optional marine case housing, Underwater mode allows underwater shooting with optimal automatic settings that capture subjects and the surrounding water in beautifully natural colours.

7. The Fun Continues Even When the Shooting Is Done

With the DMC-FX12 and DMC-FX10, the enjoyment of photography doesn't end when you're done shooting for the day. One additional function that broadens the fun of photography is direct print mode. To select it, simply turn the mode dial on the camera top. Then use a USB cable to connect the camera to a Pictbridge-compatible printer, and you're ready to print beautiful photos. Print all the images you shot or only your favourites, and make one copy or multiple copies as you wish. When you turn the mode dial, the mode selected is indicated on the LCD. This lets you change the mode to recording, playback or direct printing without taking your eyes off the subject.

Also interesting is the new Date Stamp function. In addition to showing the date a photo was taken, the FX12 and FX10 can show on which day of the trip a photo was taken. It can also stamp your baby's age in months on a photo, after you've taken the shots.* These dates, which can be helpful when making a photo album, can be stamped on photos whether you print them yourself at home or have a photo shop do them.

With the optional Panasonic DMW-SDP1 HDTV Photo Player, it's easy to have a slide show of Lumix images in 1080i high-definition quality. By simply connecting the SDP1, via a component cable, to a high-definition TV such as a Panasonic Viera, and inserting the SDHC/SD memory card into its slot, users can view their photos on a large display together with family or friends. Like Lumix cameras, the DMW-SDP1 incorporates the Venus Engine III imaging engine. This provides extremely quick advancing from one slide to the next. It also allows playback of wide-aspect VGA (848x 480) motion images** that fit an HDTV’s 16:9 screen.

Drawing on its vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products.

*When the date is stamped on a photo, the photo is automatically resized to 3 megapixels, or the original size is maintained for photos smaller than 3 megapixels. However, you can choose either to save or overwrite the original picture.
**Recorded with a Lumix camera

  DMC-FX12 / DMC-FX10
Dimensions (W x H x D) Approx. 94.1 x 51.4 x 24.2 mm ( 3.70 x 2.02 x 0.95 inch)
Weight Approx. 125g. (0.28 lb)
Approx. 153g with Battery and SD Memory Card (0.34 lb)
Camera Effective Pixels DMC-FX12: 7.2 Megapixels / DMC-FX10: 6.0 Megapixels
Image Sensor DMC-FX12: 1/2.5", 7.38 Mega Total Pixels CCD / DMC-FX10: 1/2.5", 6.37 Mega Total Pixels CCD
Primary Color Filter
Optical Zoom 3x
Extra Optical Zoom DMC-FX12
4:3 Aspect Ratio: 3.6x for 5Mega, 4.5x for 3Mega, 2Mega, 1Mega, 0.3Mega
3:2 Aspect Ratio: 4.5x for 2.5Mega
16:9 Aspect Ratio: 4.5x for 2Mega
DMC-FX10
4:3 Aspect Ratio: 4.1x for 3Mega, 2Mega, 1Mega, 0.3Mega
3:2 Aspect Ratio: 4.1x for 2.5Mega
16:9 Aspect Ratio: 4.1x for 2Mega
Digital Zoom 4x
(Max. 12x combined with Optical Zoom without Extra Optical Zoom)
(DMC-FX12: Max. 18x DMC-FX10: 16.5x combined with Extra Optical Zoom)
Focal Length f=5.8-17.4mm (35mm Equiv.: 35-105mm)
Lens LEICA DC VARIO-ELMARIT
7 elements in 6 groups
(3 Aspherical Lenses / 3 Aspherical surfaces)
Aperture Wide: F2.8 / F8.0 (2 steps) Tele: F5.0 / F14 (2 steps)
Optical Image Stabilizer MEGA O.I.S. (Mode1 / Mode2)
Focusing Area Normal: 50cm - infinity
Macro / Simple mode / Intelligent ISO / Motion picture : wide 5cm / Tele 30cm - infinity
AF Metering 1-point / 1-point high speed / 5-point
Focus Auto Focus System, Normal/Macro (Dial)
AF Assist Lamp Yes
ISO Sensitivity Auto / 100 / 200 / 400 / 800 / 1250
(High Sensitivity Mode : 3200)
White Balance Auto / Daylight / Cloudy / Shade / Halogen / White Set
Exposure Program AE
Exposure Compensation 1/3 EV step, -2 - +2 EV
Backlight Compensation Yes (at simple mode)
Light Metering Intelligent Multiple
Scene Mode Dial: Normal picture, Simple , Macro
SCN (Portrait, Soft Skin, Scenery, Sports, Night Portrait, Night Scenery, Self-Portrait, Food, Party, Candle, Fireworks, Starry Sky, Beach, Aerial photo, Snow, High sensitivity, Baby1, Baby2, Underwater, Sunset, Pet), Motion Picture, Playback, Print, Intelligent ISO
Shutter Speed 8-1/2000 sec
Starry Sky Mode : 15, 30, 60sec.
Self Timer 2sec / 10sec
Auto Review 1sec, 3sec
Review 1x / 4x / 8x
Color Mode Natural, Standard, Vivid, Black & White, Sepia,
Recording Format Still Image: JPEG (Design rule for Camera File system, based on Exif 2.21 standard), DPOF corresponding
Motion picture: QuickTime Motion JPEG
Recording Image Size DMC-FX12
4:3 Aspect Ratio: 3072 x 2304 pixels, 2560 x 1920pixels, 2048 x 1536 pixels,
1600 x 1200 pixels , 1280 x 960 pixels, 640 x 480 pixels
3:2 Aspect Ratio: 3072 x 2048 pixels , 2048 x 1360 pixels
16:9 Aspect Ratio: 3072 x 1728 pixels, 1920 x 1080 pixels
DMC-FX10
4:3 Aspect Ratio: 2816 x 2112 pixels, 2048 x 1536 pixels, 1600 x 1200 pixels
1280 x 960 pixels, 640 x 480 pixels
3:2 Aspect Ratio: 2816 x 1880 pixels, 2048 x 1360 pixels
16:9 Aspect Ratio: 2816 x 1584 pixels, 1920 x 1080 pixels
Image Quality Fine / Standard
Motion Picture 4:3 Aspect Ratio: 640 x 480 pixels, 320 x 240 pixels 30 fps, 10 fps
16:9 Aspect Ratio: 848 x 480 pixels 30 fps, 10 fps
Unlimited consecutive shooting Yes
Real-time histogram Yes
Composition Guide line Yes
Built-in-Memory 27MB
Scene Mode Help Screen Yes
Auto Angle Detection Yes
Travel Date / World Time Yes / Yes
Date Stamp Yes
Built-in-Flash Auto, Auto/Red-eye Reduction, Forced On, Forced Off
0.3 - 5.0m (Wide/ISO Auto), 0.3 - 2.8m (Tele/ISO Auto)
LCD Monitor 2.5" TFT LCD Display (115K Pixels)
Field of View : approx. 100%
Power LCD mode, High angle mode
Playback mode 25-thumbnail display, 9-thumbnail display, calendar display, zoomed playback (16x max.),
image rotation, Slide show (duration is adjustable, also manual controllable),
Playback of favorite pictures
Resizing (selectable number of pixels), trimming, protection, DPOF print setting
OSD language See Press Release Appendix
Recording Media Built-in Memory, SD Memory Card, SDHC Memory Card, MultiMediaCard
Microphone Yes
Speaker Yes
Interface DC Input, AV Output (NTSC/PAL), USB
Direct Print PictBridge
Power Li-ion Battery Pack (3.7V, 1150mAh) (Included)
AC Adaptor (Input: 110-240V AC) (Optional)
Battery life (approx.) DMC-FX12: 350 pictures DMC-FX10: 370 pictures (CIPA Standard)*1
Included Software LUMIX Simple Viewer, PhotofunStudio -viewer-
ArcSoft (PhotoImpression/PhotoBase/Panorama Maker)
USB Driver
Standard Accessories See Press Release Appendix


*1. Shooting conditions: 23°C with 50% humidity; LCD on; using SD Memory Card; starting to shoot 30 seconds after turning on the power; shooting once every 30 seconds with the flash in full operation for every other shot; changing the zoom setting from telephoto to wide, or wide to telephoto, for each shot; and temporarily turning the power off after each 10 shots (long enough to lower the battery temperature).

*Some accessories are not available in some countries.

*The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.

*Leica is a registered trademark of Leica Microsystems IR GmbH.

*The LEICA DC VARIO-ELMARIT lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.

*All other company and product names are trademarks of their respective corporations.

*QuickTime and the QuickTime logo are used under license. QuickTime is a registered trademark in the U.S. and other countries.

*This unit is compatible with both SD Memory cards and SDHC Memory cards. You can only use SDHC Memory cards on devices that are compatible with them. You cannot use SDHC Memory cards on devices that are only compatible with SD Memory cards. (When using a SDHC Memory card on another device, be sure to read the operating instructions for that device.)

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